I tried to identify " universal culture " as if " beauty at the consumer " and some of its absurdity . With the wide spread of cheap printing (including large format ) , came under public acquiescence style " beauty." For those who are in the children's store bought or trying to buy things for school children - notebooks, portfolios , rulers, etc. , this style is familiar . Sign it , and those who tried to market to buy a clothes -jeans , whatever scuffed torn and sewn shoes as if sewn from rags and obscure riveted , thus it is considered that this " beauty ." Familiar with this style, and those who are trying to buy a birthday card on which a ton of sparkles , raised bundles of money , cool cars and stuff that this man never seen in my life . The holidays are hung around the city "beautiful " posters where necessary flag disappears against the background of birch trees , or daisies or something in the same spirit . This "beauty" has crept in and decorating books , and design of cafes and shops, on the internet people give each other " USIC " with shiny rosettes . So beautiful it?